"From Ernest Hemingway to James Cameron, Theodore Roosevelt to Salvador Dali, J.K. Rowling to Steve Martin, the book explores how dozens of creators have produced meaningful work--not by being robotic in work ethic, but by embracing the tools of human nature. With chapters on developing intuition, cultivating self-awareness, and tapping into creative flow, [this book] is a call to reclaim what it means to be human in the new world. McComb argues that, 'productivity without purpose is an arrow without a target,' and that by ditching the 'productivity protocols' in which we've been indoctrinated, we can reconnect with what matters, overcome creative blocks, and yes--be more productive than ever. Whether you're in a creative rut, burnt out from endless chasing, or trapped in a Groundhog Day of mediocrity, the principles in this book will help you thrive. It's time to double down on what sets us apart from technology. It's time to confirm once and for all: I'm not a robot"--Amazon.com.
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