Book

Stratten, Scott, author.

UnMarketing : everything has changed and nothing is different / Scott Stratten, Alison Kramer.

Second edition.

Hoboken, New Jersey : Wiley, [2017]

xiv, 290 pages : illustrations ; 23 cm

"If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"-- Provided by publisher. searrch, Snapchat

Relationship marketing.

Viral marketing.

Kramer, Alison, author.

Revised edition of the author's UnMarketing, c2012.

Includes index.

Everything Has Changed and Nothing is Different -- The Hierarchy of Buying -- A Word on Experts -- Trust Gap -- ROD: Return on Donuts -- Restaurant That Didn't Get It -- Cold Calling -- Aiming Your Company at the Bottom of the Barrel -- Pull and stay -- Reasons Why Companies Don't Use Social Media -- Social Media (Social Currency as Well) -- Twitter versus Facebook versus LinkedIn -- Social Media Platforming -- UnPodcasting -- HARO -- The Game Has Changed: Immediacy and Relevancy -- Publicized Customer Service -- Don't Bank on the Bold -- Seven Deadly Socicicial Media Sins -- The Millennials Are Coming -- How Twitter Changed Scott's Business -- Tassimo -- Domino's--Word of Mouth Mouths Are e Moving ... -- Naked Pizza -- Don't feed the trolls -- Social media for social good -- Your website--old school versus new school -- Your captcha is crapcha -- Experience gap -- Raising and keeping the bar high--- Stirring coffee -- Using "Stop start continue" -- Zappos -- Rockport -- FreshBooks -- Why you can't learn from millionaires -- Authenticity and transparency -- For whom the bell mobility tolls -- Scott's transparency on Twitter -- Your transparency -- Affiliates -- Testimonials -- Best sellers -- Why being a work-at-home mom is bad for business -- Hello? Walmart? -- Idea creation -- Idea delivery -- Doing in-person seminars -- Tele-seminars (now Webinars) -- Viral marketing --Video -- Be prepared for success -- Undercover marketing -- Putting it into practice -- Lush -- Trade shows -- Social media at trade shows -- UnNeNetworking: why networking events are evil -- The awesomeness of being a 2.0 author -- The UnTour -- The UnEnd.

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9781119335009

953980914

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