What it means to be a photographer -- You are here -- Learning your craft -- Digital technology -- Finding your niche -- Specialties -- Networking with other photographers -- The business plan: your blueprint for success -- Breaking in: starting a new business -- Breaking out: Bringing new life to an old business -- Breaking away: exploring new niches -- Calculator magic: pricing your work -- Maintaining and showcasing your body of work -- Marketing made simple -- The secrets to sales -- Public relations -- Accountant jokes: building your financial team -- Lawyer jokes: legal issues -- The life cycle of a small business -- Summary.
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