Book

Briot, Alain.

Marketing fine art photography / Alain Briot.

1st ed.

Santa Barbara, CA : Rocky Nook ; Sebastopol, CA : Distributed by O'Reilly Media, 2011.

vii, 313 pages : illustrations (chiefly color) ; 26 cm

Many photographers don't have the business and marketing knowledge required to successfully sell fine-art photographs. Briot offers practical, up-to-date, and field-tested marketing techniques from the viewpoint of a fine-art landscape photographer who earns a living from the sale of his fine-art prints.

Photography -- Business methods.

Photographs -- Marketing.

Selling -- Photographs.

Photography, Artistic.

What is fine art photography? -- Retail, wholesale & consignment -- Quality & quantity -- What to sell -- Where to sell fine art photographs -- How to price fine art photography -- Best sellers -- The 26 fundamental aspects of marketing -- The 29 fundamental aspects of salesmanship -- The 7 fundamental aspects of a profitable and honest business -- How to sell at art shows -- Booth setup examples -- Packing and shipping your photographs framed or unframed -- Fine art photography skills -- The 25 most common marketing errors -- Business tools -- Marketing tools -- Marketing venues -- Vitae, biography & artist statement -- Warranties and unique selling points -- Art questionnaire -- Resource materials.

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1933952555

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