Book

Barrow, Colin.

Starting a business from home / Colin Barrow.

Second edition.

London ; Philadelphia : Kogan Page, 2011.

v, 305 pages : illustrations ; 22 cm.

Offers advice on starting a home-based business, including selecting a business, market research, accounting basics, website design, composing a business plan, handling employees, and expansion.

Business success

Business success (London, England)

Home-based businesses -- Management.

New business enterprises -- Management.

Small business marketing.

Success in business.

Includes index.

Cover title: choose a business, get online, reach your market and make a profit.

Contents note continued: Pricing -- Distribution and selling -- Marketing legals -- 08. Building and using your website -- Website basics -- Getting seen -- Designing your website -- 09. Doing the numbers -- Keeping the books -- The business accounting reports -- Understanding the numbers -- Computing taxes -- 10. Raising the money -- Estimating financing needs -- Using your own resources -- Borrowing money -- Getting an investor -- Free money -- 11. Preparing a business plan -- Why you need a business plan -- Contents of the plan -- Tips on communicating the plan -- 12. Taking on employees -- Recruitment and selection -- Managing employees -- Legal issues in employing people -- Employment law in other jurisdictions -- 13. Growing profitably -- Optimizing resources -- Improving profit margins -- Bumping up sales -- 14. Starting up overseas -- Choosing a business-friendly country -- Researching international markets -- Money matters.

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