Preface: Why Ask Why? -- Acknowledgments -- Introduction -- The Roswell Factor: Examining Nursery Myths -- Getting Started: The Thought Process -- The Essential Skills -- Formation of the Business -- Selecting Your Land -- The Wholesale Nursery and the Re-Wholesaler -- The Liner Nursery -- The Retail Nursery and Garden Center -- The Mail-Order Nursery -- Preparation for Growing Plants: The Technical Stuff -- Growing Plants: The Nuts and Bolts -- Pests and Pesticides -- Running the Business -- The Catalog -- New Plants -- Purchasing and Leasing -- Follow the Money -- Administrative Stuff -- The Joy of Government -- Insurance -- Employees: The "E" Word -- Real Nursery Owners Don't Do Marketing -- Service With a Smile -- The End Is Near: Closing, Selling, or Willing Away Your Nursery -- -- Appendix I: Helpful Sources of Information -- Appendix II: Designated Ports of Entry for Plants -- Appendix III: State and Regional Nursery Associations -- Conversion Chart.
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