Displaying 1 of 1 2006 Formato: Book Autor: Anderson, Chris, 1961- Título: The long tail : why the future of business is selling less of more / Chris Anderson. Edición: 1st ed. Editorial, Fecha: New York : Hyperion, ©2006. Descripción: xii, 238 pages : illustrations ; 25 cm. Resumen: Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business. Serie: Professional Development Collection Professional Development Collection. Temas: Market segmentation. Internet marketing. Marketing -- Technological innovations. Marketing. Commerce. Technology. Notas: Includes bibliographical references (pages 227-230) and index. Contenido: Acknowledgments -- Introduction -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda : tomorrow's tail -- Notes on sources and further reading -- Index. LCCN: 2006043378 ISBN: 1401308600 9781401308605 1401302378 Otro número: 65187392 Disponibilidad en sistema: 1 Reservas vigentes: 0 N.º de artículos locales: 1 Número de control: 177117 N.º de artículos locales en: 1 N.º de artículos del sistema en: 1 Número de clasificación: 658.802 Anderso Hacer solicitud Agregar a Mi lista Expand All | Collapse All Disponibilidad Buscar en el mapa Sugerencias y más Displaying 1 of 1
