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The PR styleguide : formats for public relations practice

2007

Formato:	Book
Autor:	Diggs-Brown, Barbara.
Título:	The PR styleguide : formats for public relations practice / Barbara Diggs-Brown, Jodi L.G. Glou.
Edición:	2nd ed.
Editorial, Fecha:	Belmont, CA : Thompson/Wadsworth, ©2007.
Descripción:	xxii, 251 pages : illustrations ; 23 cm
Resumen:	"This handbook addresses the most widely used and accepted practices in developing PR pieces. You will learn to make strategic public relations choices using the best forms and styles as illustrated in the book's explanations and real-world examples."--Jacket.
Serie:	Wadsworth series in mass communication and journalism Wadsworth series in mass communication and journalism.
Temas:	Public relations -- Authorship -- Style manuals.
Género:	Handbooks and manuals.
Otro autor:	Glou, Jodi L. G.
Otro título:	PR style guide
Notas:	Includes bibliographical references (pages 230-235) and index.
Contenido:	Annual reports -- Audio news releases -- Brochures -- Communication audits -- Direct mail campaigns -- Media kits -- Media lists -- Media tours -- Newsletters -- News Releases -- Opinion-editorials -- Public service advertisements and announcements -- Speeches -- Video news releases and electronic press kits -- Web sites.
Sitio web:	Table of contents Contributor biographical information Publisher description
LCCN:	2005938957
ISBN:	0495006432 9780495006435
Otro número:	65402660
Disponibilidad en sistema:	1
Reservas vigentes:	0
N.º de artículos locales:	1
Número de control:	173931
N.º de artículos locales en:	1
N.º de artículos del sistema en:	1
Número de clasificación:	659.2 Diggs-Br

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