The planet is being overwhelmed with clothes. Close to 56 million tonnes of clothes are sold every year. In Europe, the amount purchased has almost doubled since the year 2000. Thanks to fast disposable fashion, you can constantly renew your wardrobe. But producing clothes at such a low price has a very high environmental cost. Textiles are the second most polluting industry in the world, after oil. According to the brands, they no longer have time to create. To satisfy an insatiable consumer appetite, copying the competition's models makes things go faster and cheaper even if it means risking a court case now and then.
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