Examines the current efforts among media and tech companies such as Disney, Apple, and Comcast to catch up to Netflix in the streaming video business with multi-billion-dollar investments in new arenas.
The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies - Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi - as they scramble to mount multi-billion-dollar challenges to Netflix. This book reveals the true costs of the vision quest as companies are turned inside-out and repeatedly redraw their org charts and strategic plans.
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