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From an idea to Disney : how branding made Disney a household name

2019

Format:	Book
Author:	Sichol, Lowey Bundy, author.
Title:	From an idea to Disney : how branding made Disney a household name / Lowey Bundy Sichol ; illustrated by C. S. Jennings.
Publisher, Date:	Boston : Houghton Mifflin Harcourt, [2019]
Description:	99 pages : illustrations ; 20 cm.
Summary:	"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"-- Provided by publisher.
Target Audience Note:	010-012. 004-006.
Series:	From an idea to series
Subjects:	Disney, Walt, 1901-1966 -- Juvenile literature. Walt Disney Company -- History -- Juvenile literature. Branding (Marketing) -- Juvenile literature. Companies -- United States. Motion picture producers and directors -- United States. Marketing.
Genre:	Biographies.
Other Author:	Jennings, C. S., illustrator.
Notes:	"How imagination built a world of magic." Includes bibliographical references (pages 98-99).
Contents:	Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later.
LCCN:	2018032034
ISBN:	9781328453600 9781328453617
Other Number:	1048048042
System Availability:	1
Current Holds:	0
# Local items:	1
Control Number:	850287
# Local items in:	1
# System items in:	1
Call Number:	j 384.809 Sichol

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