Book

Kaiser, Michael M., 1953- author.

Strategic planning in the arts : a practical guide / Michael M. Kaiser.

Waltham, Massachusetts : Brandeis University Press, [2019]

x, 155 pages :b ill. ; 22 cm

"A guide for strategic planning in the arts, based on the current ecology of arts organizations and the culture surrounding them"-- Provided by publisher.

Arts -- United States -- Management.

Arts -- Management.

First version published: New York : Kaiser/Engler Group, 1995.

Includes bibliographical references.

A framework for strategy development: building on the mission -- Writing a mission statement -- Understanding the environment: external analysis -- Internal analysis: the management audit -- Artistic planning -- Educational programming -- Programmatic marketing -- Institutional marketing -- Development planning -- Boards -- Organizational structure/ staffing -- Technology -- Implementation planning: the rubber meets the road -- Financial planning and management -- A plan for planning: the planning process -- The planning environment.

2018017999

9781512601749

1047572337

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