Introduction: is this a business book? -- Welcome to New Plymouth -- A girl's got to flex -- Be pretty -- Facebook and rodeos, a broke girl's guide to marketing -- No big breakthroughs...just fifty small ones -- The second-year wall -- Cheekys chicks -- Expansion: dumb and smarter -- This is what I mean by hustle -- Original gangsters -- Find a suzie -- Surviving the bull shirt -- Picking partners -- The chicken and the egg -- Choose joy -- Growing up and building out: a successful girl's guide to marketing -- Head mother clucker -- I left my heart in New Plymouth -- Core bitches -- The numbers game -- Epilogue : back to New Plymouth.
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