DVD, Videorecording, Projected Medium, Visual Materials

Killing Us Softly 4 : Advertising's Image of Women / a Media Education Foundation production ; directed by Sut Jhally.

Northampton, MA : Media Education Foundation, ©2010.

1 videodisc (approximately 45 min., 41 sec.) : sound, color ; 4 3/4 in.

DVD video 4 3/4 in.

digital video

videodisc

laser opitcal NTSC

video file DVD video all regions

"In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence"--Container.

Kilbourne, Jean -- Interviews.

Women in advertising.

Sex in advertising.

Body image in women.

Sex role.

Sexism.

Advertising -- Psychological aspects.

Interviews.

Film sequels.

Jhally, Sut, director, editor.

Kilbourne, Jean, editor.

Rabinovitz, David, cinematographer.

Media Education Foundation.

Killing Us Softly Four

Advertising's Image of Women

2nd release: 2011.

Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000).

"Attention: this program contains nudity and sexual themes."

Camera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy.

Featuring Jean Kilbourne.

Filmed at the University of Massachusetts, Amherst, MA.

Also available via streaming video.

DVD; NTSC; all regions; Dolby Digital stereo; aspect ratio 16:9.

In English, with optional English or Spanish subtitles.

Introduction -- Ads everywhere -- A constructed beauty -- Objectification -- Judged by looks alone -- Thinness -- Dieting -- Eating & morality -- Global impact -- Infantilization & powerlessness -- Advertising & sex -- Experienced virgins -- Consumerism & sexualizing products -- Masculinity -- Violence -- What to do?

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DVD 659.1042 Killing