Only someone from the corporate inside could explain how Yahoo!--one of the greatest brands in corporate history--could rise to the greatest height ever seen in American business ... and then crash into oblivion. Yahoo!'s story is one of missed strategies, failed opportunities, and poor execution. Yahoo!'s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo's hand in the Facebook negotiations haunted the rest of the company's existence. In addition, factors outside of Yahoo's control - most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good. The story of Yahoo! is a cautionary tale not intended for the faint of heart.
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