Biases and blunders -- Resisting temptation -- Following the herd -- When do we need a nudge? -- Choice architecture -- Save more tomorrow -- Naïve investing -- Credit markets -- Privatizing Social Security : smorgasbord style -- Prescription drugs : Part D for daunting -- How to increase organ donations -- Saving the planet -- Improving school choices -- Should patients be forced to buy lottery tickets? -- Privatizing marriage -- A dozen nudges -- Objections -- The real third way.
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