All writing -- whether it's an essay, a personal letter, or a detailed business report -- is at its most memorable when it's built on the fundamental and critical skills that transform your words from good to great. The first lectures provide the first key to more engaging and effective writing: understanding literary genres and the ways their unique styles can shape and inform your own voice. The focus then shifts to the art of rhetoric and the ways it can help you adapt your writing to a variety of situations. The final part is a step-by-step guide through the writing process in its four major stages: researching, first draft, editing and rewriting.
Lecture 1. How to write about anything -- Lecture 2. How to be an effective reader -- Lecture 3. How literature can help -- Lecture 4. Shaping your voice -- Lecture 5. Knowing your reader -- Lecture 6. The art of the essay -- how to start -- Lecture 7. How to organize an argument -- Lecture 8. Supporting your argument -- Lecture 9. Finishing strong -- Lecture 10. The uses of poetry -- Lecture 11. Poetic diction and syntax -- Lecture 12. Drama -- writing out loud.
Lecture 13. What you can learn from autobiography -- Lecture 14. Writing and leadership -- Lecture 15. The rules of rhetoric -- Lecture 16. Invention and arrangement -- Lecture 17. Ethos and pathos -- Lecture 18. Finding what you need -- Lecture 19. Using what you find -- Lecture 20. Getting started -- writing first drafts -- Lecture 21. Editing -- finding what's wrong -- Lecture 22. Rewriting -- fixing what's wrong -- Lecture 23. Avoiding common errors in grammar and usage -- Lecture 24. The power of words.
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