Time Line: The Martini Decade by Decade -- The Simple Messages of the Martini. The Martini is American -- it is not European, Asian, or African. The Martini is urban and urbane -- it is not rural or rustic. The Martini is a high-status, not a low-status, drink. The Martini is a man's, not a woman's, drink. The Martini is optimistic, not pessimistic. The Martini is the drink of adults, not of children. The Martini belongs to the past, not to the present. The Simple Messages Reconsidered -- The Ambiguities of the Martini. The Martini is civilized -- the Martini is uncivilized. The Martini unites -- the Martini separates.
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