"The pursuit of elegance in men's attire inevitable leads a gentleman to London's historic West End. Since 1666 the quarters of Mayfair, Piccadilly and St. James's have been colonized by hatters, shoemakers, jewelers, shirtmakers, perfumers and hosiers. Today this exclusive enclave of excellence has the highest concentration of firms trading in luxury goods for the well-appointed male, and the modern gentleman who values quality, refinement and craftsmanship can still walk in the footsteps of such sartorial greats as Beau Brummell, Edward VII, Oscar Wilde, Winston Churchill, the Duke of Windsor, Cary Grant, Fred Astaire, Prince Charles and, latterly, the dashing Prince William and Prince Harry."--Jacket.
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