Book

Christensen, Clayton M., author.

Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan.

First edition.

New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, [2016]

xix, 262 pages ; 24 cm

Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.

Creative ability in business.

Customer services.

Success in business.

Hall, Taddy, author.

Dillon, Karen (Editor), author.

Duncan, David S., author.

Includes bibliographical references and index.

Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.

9780062435613

0062435612

9780062435613

959710764

1

0

1

618275

1

1

658.575 Christen