Foreword -- Preface: the birth of a big idea -- Introduction -- Nobody's happy -- All about them in the digital world -- The difference between content and context -- What we sell versus what we exchange for money -- "Hey, look at me" (we hate him but we become him) -- Behaving in the world of all about them -- Moving into all about them -- The heart of all about htem: understanding CC 2 CC -- Walking your walk, talking your talk.
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