Displaying 1 of 1 2016 Format: Book Author: Senker, Cath, author. Title: McDonald's : the business behind the Golden Arches / Cath Senker. Edition: First American edition. Publisher, Date: Minneapolis : Lerner Publications, 2016. Description: 32 pages : illustrations (chiefly color) ; 28 cm. Summary: "How did the McDonald's logo become an iconic symbol for fast, inexpensive meals? Discover how McDonald's grew from one hamburger restaurant to one of the world's largest restaurant chains."-- Provided by publisher. Target Audience Note: Ages 9-12. Grades 4 to 6. Series: Big brands Big brands. Subjects: Kroc, Ray, 1902-1984 -- Juvenile literature. McDonald's Corporation -- Juvenile literature. Fast food restaurants -- Juvenile literature. Convenience foods -- Juvenile literature. Notes: Includes bibliographical references and index. Contents: The Golden Arches -- Mcdonald's is born -- Mcdonald's across the world -- The fast-food revolution -- "In business for yourself but not by yourself" -- Bringing in the children -- Big brand tie-ins -- Connecting with customers -- Fast food and obesity -- Countering the health critics -- Workers and the environment -- Hamburgers forever -- Market a new Mcdonald's line. LCCN: 2015033981 ISBN: 9781512405903 1512405906 * 9781512405934 Other Number: 916594052 System Availability: 1 Current Holds: 0 # Local items: 1 Control Number: 582312 # Local items in: 1 # System items in: 1 Call Number: j 338.76164 Senker Place Hold Add to My List Expand All | Collapse All Availability Map It Suggestions and more Displaying 1 of 1
