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1997

Format:	Book
Author:	Carlton, Jim, 1955-
Title:	Apple : the inside story of intrigue, egomania, and business blunders / Jim Carlton.
Edition:	1st ed.
Publisher, Date:	New York : Times Business/Random House, ©1997.
Description:	xiii, 463 pages ; 25 cm
Summary:	Chronicles the history of Apple Computer, from its founding by Steve Jobs and Steve Wozniak in 1976, through the divisive internal conflicts over the Apple II and the Macintosh, to the rapid changes in CEOs, mismanagement, and missed opportunities of the 1990s.
Subjects:	Apple Computer, Inc. -- Management. Computer industry -- United States -- Management -- Case studies.
Genre:	Case studies.
Notes:	Includes bibliographical references and index.
Contents:	In the beginning -- The glory years -- The licensing debate -- A "noble village" -- An engineering morass -- The fall of Jean-Louis Gassée -- Crossing a canyon -- Looking for another way out -- Sculley's waterloo -- A new sheriff in town -- The march to PowerPC -- From Power Mac to the cliff -- The wreck of the diesel -- Spindler's last stand -- Mission: impossible -- NeXT: a founder's return -- Thinking different.
Web Site:	Sample text Contributor biographical information Publisher description
LCCN:	97014371
ISBN:	0812928512 9780812928518
Other Number:	36759868
System Availability:	1
Current Holds:	0
# Local items:	1
Control Number:	55899
# Local items in:	1
# System items in:	1
Call Number:	338.761 Carlton

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