Section 1: Getting started -- Your film, your needs, your audience -- Your resources: The new 50/50 -- Overview of rights, markets and windows -- Creating your strategy -- Building your team -- Section 2: Preparing for distribution and marketing before you finish your film -- Rethinking marketing -- Art vs. commerce -- Preparing conventional distribution and marketing materials during prep, production, and post -- Your website -- Increasing, cultivating, and partnering with your audience -- Utilizing social networks -- An introduction to transmedia -- Section 3: Live events/ theatrical -- Redefining the theatrical experience -- Film festivals and your distribution strategy -- Conventional theatrical -- DIY theatrical -- Creating a live event experience -- Booking non-, semi-, and alternative theatrical -- An introduction to grassroots/ community screenings -- Budgeting distribution and marketing -- Section 4: Marketing and publicity -- Conventional publicity -- Creating publicity materials and events -- Pushing content on the web -- Direct web marketing basics -- Transmedia, Part 2 -- Section 5: Merchandise -- Working with a DVD distributor -- DVD DIY -- Educational sales -- Merchandising -- Section 6: Digital rights -- Redefining digital rights -- Television/Cable -- An introduction to digital rights -- Selling your digital rights -- Digital rights outlets -- DIY digital rights -- Section 7: Foreign sales -- Conventional foreign sales -- Hybrid foreign sales -- Section 8: Sanity and the future -- Keeping sane -- The future.
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