Buyer beware! -- The wine buyer's biggest mistake -- Anatomy of a complicated relationship -- Wine drinker, know thyself -- Get a clue! searching for buried treasures -- Dump bucket wines -- Treasure island wines -- Sometimes the best wine is a beer (or a cider!) -- Bulk up: big-bag, big-box wines -- A ros? is a ros'? money, taste, and identity -- More than just a label : wine's identity crisis? -- Wine snobs, cheese bores, and the paradox of globalization -- Anything but champagne -- What money can (and can?t) buy -- Restaurant wars -- Follow the money -- Invisible cities, imaginary wines -- Groot expectations -- Acknowledgments -- Notes -- Selected bibliography -- Index -- About the author.
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