Displaying 1 of 1 2015 Format: Book Author: Sauro, Jeff, author. Title: Customer analytics for dummies / by Jeff Sauro. Publisher, Date: Hoboken, NJ : John Wiley & Sons, Inc., [2015] Description: x, 324 pages : illustrations ; 24 cm. Summary: Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Series: For dummies --For dummies. Subjects: Consumer behavior -- Data processing. Consumers -- Research -- Data processing. Data mining. Marketing research. Notes: Includes index. Contents: Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics. Web Site: Cover LCCN: 2014946670 ISBN: 9781118937594 1118937597 9781118937594 Other Number: 903159726 System Availability: 1 Current Holds: 0 # Local items: 1 Control Number: 526113 # Local items in: 1 # System items in: 1 Call Number: 658.834 Sauro Place Hold Add to My List Expand All | Collapse All Availability Map It Suggestions and more Displaying 1 of 1
