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2015

Format:	Book
Author:	Butler, David (Designer), author.
Title:	Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too) / David Butler and Linda Tischler.
Edition:	First Simon & Schuster hardcover edition.
Publisher, Date:	New York : Simon & Schuster, 2015.
Description:	xiv, 237 pages : illustrations ; 24 cm
Summary:	"Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"-- Provided by publisher.
Subjects:	Coca-Cola Company. Technological innovations -- Management. Organizational effectiveness. Strategic planning. Entrepreneurship.
Other Author:	Tischler, Linda, author.
Notes:	Includes bibliographical references and index.
Contents:	Designing for scale. Design ; Scale ; Complexity -- Designing for agility. Smarter ; Faster ; Leaner -- The next wave -- The deep end -- The Designing on Purpose manifesto.
LCCN:	2014029755
ISBN:	9781451671827 (hbk.) 1451671822 (hbk.) 9781451671827 : HRD 1451671822 : HRD
Other Number:	883146854
System Availability:	1
Current Holds:	0
# Local items:	1
Control Number:	504043
# Local items in:	1
# System items in:	1
Call Number:	658.4 Butler

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