Book

Burg, Bob, author.

Adversaries into allies : win people over without manipulation or coercion / Bob Burg.

New York, New York : Portfolio/Penguin, 2013.

250 pages ; 22 cm

Burg offers five simple principles of what he calls Ultimate Influence: the ability to win people to your side in a way that leaves everyone feeling great about the outcome-- and about themselves! He offers a tried-and-true framework for building alliances at work, at home, and anywhere else you seek to win people over.

Influence (Psychology)

Persuasion (Psychology)

Interpersonal relations.

Interpersonal communication.

Includes index.

The five principles of ultimate influence : understanding the basics of all human action and interaction -- Control your own emotions : this comes before everything else in the process, every time -- Understand the clash of belief systems : avoiding those deadly misunderstandings -- Acknowledge their ego : working effectively within the ultimate human motivator -- Set the proper frame : do this correctly and you are 80 percent on the way to the win/win outcome you desire -- Communicate with tact and empathy : the big difference that makes the big difference -- The character of ultimate influencers : even more important than what you say and what you do is who you are.

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9781591846369

1591846366

858975503

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650.13 Burg