About the authors -- Acknowledgments -- Introduction: what linkedin is, why so many people use it, and why you should too -- Lesson 1: Setting up an account : choosing between basic and premium account options -- Lesson 2: Completing your basic profile -- Lesson 3: Creating a robust, dynamic profile -- Lesson 4: Getting started with connections -- Lesson 5: Making even more connections -- Lesson 6: Using LinkedIn search -- Lesson 7: participating on LinkedIn using updates and groups -- Lesson 8: Benefiting from LinkedIn endorsements and recommendations -- Lesson 9: Monitoring your network -- Lesson 10: Optimizing your settings -- Conclusion: developing a simple LinkedIn strategy and three action steps -- Advanced topics -- Company pages -- Using LinkedIn in the hiring process -- LinkedIn mobile apps -- LinkedIn ads -- Advanced search techniques -- Sixty LinkedIn tips -- Resources.
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