Introduction -- Module 1. What are you offering? : create a value proposition that makes a stronger business model -- Module 2. Who are you offering to? : the customer target market : the only sustainable source of business funding for the long term -- Module 3. Who are your competitors : competitive positioning : viewing your offering through your customers' eyes -- Module 4. What's next? : next steps : what milestones and actions plans do for your business -- Module 5. How much money will you make? : the new offering to cash mini-budget : a simple way to predict how much money you will likely make -- Conclusion : pulling it all together : using your one-hour business plan to earn customers today -- Final thoughts.
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