Preface: why I wrote this book -- My, what a cute little store! -- Introduction -- The Pot & Bead : a new life -- You want to do what? : perceptions of retail -- Leasing, landlords, and opening late -- Safe and secure -- Employees -- Follow your gut (or how to lose a lot of money trying to buy -- Someone else's business) -- Customers -- Ya gotta love them -- Competition -- They gotta know you're there -- Putting the social in social media -- Hard work does not equal money in your pocket -- Other things that keep you up at night -- How to survive those first two years -- What ever happened to that cute little store? -- Introduction -- A double life -- Money mistakes we make -- Money in, money out -- More on employees -- The internet-it's for businesses now! -- Getting the business ready to sell -- At leases end -- Take my business, please! -- For sale, by owner -- Closing the business -- So you still want to do this -- The final word-why exactly are you in business? -- Appendix a: timeline -- Appendix b: business plan -- Appendix c: lease clauses -- Appendix d: the reading list -- Index.
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