Book

Browning, Beverly A., 1948-

Perfect phrases for fundraising / by Beverly Browning.

New York : McGraw-Hill, c2013.

vi, 167 p. ; 21 cm.

Overview: The right phrase for every situation every time. Precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read-or tossed. Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for: Telephone soliciting; YouTube, Facebook, and Twitter; One-on-one meetings; Board of director appeals; Organization website campaigns.

Perfect phrases series.

Perfect phrases series.

Fund raising -- United States.

Proposal writing for grants -- United States.

Fund raising.

Proposal writing for grants.

The order of information for reader impact -- The first paragraph -- The second paragraph -- The third paragraph -- The fourth paragraph -- The closing -- Organization web site campaigns -- You Tube campaigns -- Facebook campaigns -- Twitter fundraising campaigns -- Telephone campaigns -- Board of directors campaigns -- One-on-one fundraising meeting campaigns -- Service club and civic organization campaigns.

2012027955

9780071793735

0071793739

768172500

1

0

1

363193

1

1

658.15224 Browning