The business side of self-promotion -- Getting started in business -- The ethics of good business -- Photo representatives, other agents, hiring and working with a marketing coordinator -- Types of clients -- Marketing to commercial clients -- Marketing to consumer clients -- Marketing on the Internet -- Researching new clients -- Computers for your business management and marketing -- Steps to selling -- Packaging your cost proposals -- Keep clients coming back -- Advertising as a marketing tool -- Direct mail marketing -- E-mail marketing -- Portfolios that sell your work -- Promotion pieces -- Public relations -- Marketing by association -- Writing the commercial client marketing plan -- Writing the consumer client marketing plan -- Selling your personal work.
|
