Why Pinterest? -- Where do you start? Creating a powerful profile -- Before you pin: who do you want to attract? -- The basics of pinning: beautiful boards and compelling pins -- Connecting with Pinterst users: commenting, tagging, liking, and hashtags -- The power of pictures: how to create compelling visual business content -- Getting shared: how to optimize your website for pinners -- The care and feeding of Pinterest followers -- Twitter, Facebook, and your blog: how Pinterest plays well with others -- Learning by watching: tracking trends and monitoring conversations -- Expanding your reach: how to use contests, discussion boards, customer testimonials, user-generated content, and video galleries to get more followers -- Mobile Pinning -- Pinterest for nonprofits, business-to-business companies, and blog-based businesses -- The ethics of Pinterest -- Conclusion.
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