Book

Kawasaki, Guy, 1954-

Reality check : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition / Guy Kawasaki.

New York : Portfolio, 2008.

xx, 474 pages ; 23 cm

As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--It's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: how to get a standing ovation, the art of schmoozing, how to create a community, the top ten lies of entrepreneurs, everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask.--From publisher description.

New business enterprises.

Entrepreneurship.

Competition.

Management.

Includes index.

The reality of starting -- The reality of raising money -- The reality of planning and executing -- The reality of innovating -- The reality of marketing -- The reality of selling and evangelizing -- The reality of communicating -- The reality of beguiling -- The reality of competing -- The reality of hiring and firing -- The reality of working -- The reality of doing good.

Table of contents only

Publisher description

2008024954

9781591842231

1591842239

9781591843948

1591843944

213308883

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658.11 Kawasaki