Audio Book on CD, Audio Books, Nonmusical Sound Recording, Sound Recording

Brands, H. W.

The masters of enterprise : American business history and the people who made it / H.W. Brands.

Prince Frederick, MD : Recorded Books, ℗2003.

7 audio discs ; 4 3/4 in. + 1 course guide (80 pages : illustrations (some color), portraits ; 22 cm)

digital

optical

1.4 m/s

audio file

CD audio

Examines the lives and careers of successful men and women who seized the oppotunities offered by the American economy.

The modern scholar

Modern scholar.

Businesspeople -- United States -- Biography.

Industrialists -- United States -- Biography.

Entrepreneurship -- United States -- Case studies.

Business enterprises -- United States -- Case studies.

Lectures.

Audiobooks.

American business history and the people who made it

"14 lectures"--Container

At head of container title: Recorded Books presents.

Course guide Includes bibliographical references.

Lectures delivered by Professor H.W. Brands, Texas A & M University.

Lecture 1. The business of America -- Lecture 2. John Jacob Astor: from furs to real estate -- Lecture 3. Cyrus McCormick: the business of agriculture -- Lecture 4. Cornelius Vanderbilt and Jay Gould: speculating on America -- Lecture 5. Andrew Carnegie and John D. Rockefeller: an obsession for efficiency -- Lecture 6. J.P. Morgan: the triumph of the money man -- Lecture 7. Henry Ford and Alfred P. Sloan: capturing the dream -- Lecture 8. Walt Disney: the business of fantasy -- Lecture 9. Robert Woodruff: as American as Coke -- Lecture 10. Ray Kroc: the industrialization of eating -- Lecture 11. Sam Walton: will the real Uncle Sam please stand up? -- Lecture 12. Mary Kay Ash: what do women want? -- Lecture 13. Andrew Grove and Bill Gates: Intel (and Microsoft) inside -- Lecture 14. The past and future of American business.

1402574436

9781402574436

1402574444

9781402574443

UC033

54698308

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CD 338.092273 Brands OVERSIZE