Displaying 1 of 1 2010 Format: Book Author: Moon, Youngme. Title: Different : escaping the competitive herd / Youngme Moon ; illustrations by Lynn Carruthers. Edition: 1st ed. Publisher, Date: New York : Crown Publishers, ©2010. Description: xviii, 268 pages : illustrations ; 22 cm Summary: Argues that today's high-quality marketplace has created an era of impossible competition and makes recommendations for how companies can retain market shares without losing status to copycat competitors. Subjects: Marketing. Competition. Notes: Includes bibliographical references (pages 233-256) and index. Contents: Competitive herd (critique) -- No contest (celebration) -- Human touch (reflection). LCCN: 2009032752 ISBN: 9780307460851 0307460851 9780307460868 030746086X Other Number: 426793644 System Availability: 1 Current Holds: 0 # Local items: 1 Control Number: 306053 # Local items in: 1 # System items in: 1 Call Number: 658.8 Moon Place Hold Add to My List Expand All | Collapse All Availability Map It Suggestions and more Displaying 1 of 1
