Introduction -- Chapter 1: Getting Started As A Home-Based Photographer -- How I got started in the business -- Should you start your own business? -- Amateur vs professional -- Part-time vs full-time photography -- Acquiring the knowledge and skills of photography -- Branches of home-based photogrpahy -- Photographer turned manager -- Quick quiz for the home -based photographer -- Chapter 2: Working Out Of Your Home -- Pros and cons of self-employment -- Setting up your business space -- Handling growth -- Working with others -- Separating business life from personal life -- 3: Financial Planning -- Start-up costs -- Opening bank accounts -- Personal financial statement -- Columnar pads for accounting and bookkeeping -- Profit-and-loss projections and reports -- Balance sheets -- Cash-flow projections and reports -- Credit and borrowing -- Chapter 4: Financial Management -- Pricing for profit -- Managing accounts payable -- Managing accounts receivable -- Purchasing -- Chapter 5: Legal Aspects Of Your Photography Business -- Sole proprietorship -- Partnership -- Limited liability company -- Corporation -- Zoning ordinances -- Naming and licensing your business -- Hiring an attorney -- Insuring your home-based business -- Copyright -- Contracts -- Chapter 6: Writing A Business Plan -- Why you should write a business plan -- Tips for preparing your business plan -- Cover page -- Table of contents -- Executive summary -- Organizational plan -- Financial plan -- Management plan -- Marketing plan -- Appendices -- Chapter 7: Taxes And Record Keeping -- Using your home for your business -- Use test -- Using a vehicle in your business -- Using a computer in your business -- Business expenses -- Depreciation of business property -- Estimating your taxes -- Record keeping -- Capitalizing start-up costs -- Sales tax -- Chapter 8: Using A Computer In Your Business -- Getting started with a computer -- Hardware overview: what to consider -- Software overview -- Buying a computer system -- Setting up your computer -- Chapter 9: Managing Your Photography Business -- Setting goals -- Job planning, forecasting and scheduling -- Storage, filing, and retrieval systems -- Reference library -- Business files -- Dead files -- Photographic filing systems -- Problems in managing your business -- Productivity -- Business communication -- Chapter 10: Marketing Your Photography Business -- Creating a marketable reputation -- Importance of a web site -- Publicity and promotion -- Public relations -- Your portfolio -- Mounting, matting, and framing photographs -- Advertising your business -- Best of all advertising -- Developing new products, services, and markets -- Selected bibliography -- Source directory -- Associations -- Book publishers -- Camera and lens companies -- Camera bags, cases, straps, and belt systems -- Computer companies -- Courses, seminars, schools, and workshops -- Direct sales outlets: Business and office equipment and supplies -- Direct sales outlets: Computer products --Direct sales outlets: Photographic equipment and supplies -- Electronic flashers and accessories -- Film manufacturers -- Filters, screens and lens attachments -- Magazines -- Multifunction peripherals -- Photographic filing and storage systems and supplies -- Picture-framing tools and materials -- Tripods and accessories -- U S Government -- Index -- About the authors.
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