Preface: The world's largest behavioral experiment : why freshmen are easy, but the Internet is better -- What do we really like? : Sexual cues : how the Internet yanks open the curtains to reveal our most secret desires -- Monkey pay-per-view : male visual cues : why plump is sexy, mature ladies hold special advantages, and Freud suffered from penis envy -- Elmer Fudd, wabbit hunter : male desire : why men can get turned on by a jar of pennies and the male sexual brain is a clumsy hunter -- The Miss Marple Detective Agency : female desire : why there is no such thing as female Viagra and women have the most sophisticated brain on Earth -- Ladies prefer alphas : female psychological cues I, the hero : why women like barons, billionaires, and serial killers -- The Sisterhood of the Magic Hoo Hoo : female psychological cues II, the heroine : why the best men are always taken and every girl just wants to he loved -- Boys will be boys : gay cues : why gay men like straight guys and gay porn is (almost) indistinguishable from straight porn -- A tall man with a nice tush : female visual cues : why Playgirl magazine flopped, a firm tush is a nice advantage, and so many people don't like porn -- Cheating wives and girls gone wild : male psychological cues : why the forbidden is so exciting and the unexpected reason men like group sex -- Lords and lordosis : human psychological cues : why domination and submission are two sides of the same cortex -- Erotical illusions: the creative power of cues : what the Mona Lisa smile, Oreo cheesecake, and paranormal romance have in common -- Happy ending or happily-ever-after? : So what do I do with all this information?
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