Book

Hughes, Jeffrey F.

Android apps marketing : secrets to selling your Android apps / Jeffrey Hughes.

Indianapolis, Ind. : Que Pub., ©2010.

x, 294 pages : illustrations ; 23 cm

As thousands of Apps flood into Google's Android market, developers need an edge: this book gives it to them! It shows how to cut through the clutter and get noticed by reviewers, bloggers, social media influencers, and customers.

Que biztech

Android (Electronic resource)

Selling -- Computer programs.

Application software -- Marketing.

Includes index.

Your Android app marketing strategy : grand slam or base hits? -- What makes for a winning app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your app -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the Android market top paid apps -- Level the playing field with a free app -- The app pricing rollercoaster -- App promotions and cross-selling -- Using Android analytics -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- Twenty-five essential Android marketing activities -- Implementing your plan -- Android apps for corporate marketing.

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0789746336

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