Displaying 1 of 1 2010 Format: Book Author: Hughes, Jeffrey F. Title: Android apps marketing : secrets to selling your Android apps / Jeffrey Hughes. Publisher, Date: Indianapolis, Ind. : Que Pub., ©2010. Description: x, 294 pages : illustrations ; 23 cm Summary: As thousands of Apps flood into Google's Android market, developers need an edge: this book gives it to them! It shows how to cut through the clutter and get noticed by reviewers, bloggers, social media influencers, and customers. Series: Que biztech Subjects: Android (Electronic resource) Selling -- Computer programs. Application software -- Marketing. Notes: Includes index. Contents: Your Android app marketing strategy : grand slam or base hits? -- What makes for a winning app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your app -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the Android market top paid apps -- Level the playing field with a free app -- The app pricing rollercoaster -- App promotions and cross-selling -- Using Android analytics -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- Twenty-five essential Android marketing activities -- Implementing your plan -- Android apps for corporate marketing. LCCN: 2010030493 ISBN: 9780789746337 0789746336 Other Number: 613420126 System Availability: 1 Current Holds: 0 # Local items: 1 Control Number: 294601 # Local items in: 1 # System items in: 1 Call Number: 658.872 Hughes Place Hold Add to My List Expand All | Collapse All Availability Map It Suggestions and more Displaying 1 of 1