pt. 1. Why you really ought to make changes in your fundraising program -- 1. What history teaches us -- 2. A proven way to anticipate the future -- 3. Three scenarios for economic recovery -- 4. Three possible fundraising strategies -- 5. Identify a winning strategy -- pt. 2. How you can face the present more calmly and the future with confidence -- 6. Reassess the whole ball of wax : fundraising, marketing, communications -- 7. Strengthen your case for giving -- 8. Be content with one in the hand, forget the two that may be in the bush -- 9. Cut costs with a scalpel, not an ax -- 10. Fish where the big fish are -- 11. Stay close to your donors -- 12. Get personal with your donors -- 13. Step up your efforts online -- 14. Break down the silos -- 15. Summary : nine practical steps toward peace of mind.
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