Displaying 1 of 1 2010 Format: Book Author: Graves, Philip. Title: Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Philip Graves. Publisher, Date: Boston : Nicholas Brealey, 2010. Description: viii, 216 pages ; 24 cm Summary: Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers. Subjects: Consumer behavior. Consumers -- Research. Marketing research. Other Title: Consumerology Consumer dot ology Notes: Includes bibliographical references and index. Contents: Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research. Web Site: Contributor biographical information Publisher description LCCN: 2010015569 ISBN: 9781857885507 1857885503 Other Number: 600992810 System Availability: 1 Current Holds: 0 # Local items: 1 Control Number: 271583 # Local items in: 1 # System items in: 1 Call Number: 658.8343 Graves Place Hold Add to My List Expand All | Collapse All Availability Map It Suggestions and more Displaying 1 of 1
