Book

Hindy, Steve, 1949-

Beer school : bottling success at the Brooklyn Brewery / Steve Hindy and Tom Potter.

Hoboken, N.J. : Wiley, ©2005.

xv, 288 pages : illustrations ; 23 cm

"In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States. If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures)."--Jacket.

Brooklyn Brewery -- History.

Brewing industry -- New York (State) -- New York -- History.

Beer industry -- New York (State) -- New York -- History.

Brooklyn (New York, N.Y.) -- History.

Potter, Tom, 1955-

Includes index.

Ch. 1. Steve talks about how choosing a partner is like a second marriage -- ch. 2. Steve discusses the importance of building a solid team -- ch. 3. Tom talks about creating the business plan : a money-raising tool and more -- ch. 4. Tom asks, "What's the true mission of the business?" -- ch. 5. Steve discusses the keys to successfully motivating employees -- ch. 6. Tom tells the story of their dot-com revolution : fishing for finance and failing -- ch. 7. Steve talks about building a brewery in Brooklyn -- ch. 8. Steve discusses publicity : the press wants you! -- ch. 9. Steve reveals how the revolution kills its leaders first -- ch. 10. Tom talks about cashing out and reinventing the business, again -- ch. 11. Tom wants to know if you have what it takes.

Table of contents

Contributor biographical information

Publisher description

2005012268

9780471735120

0471735124

9780470068670

0470068671

60028961

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261990

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338.766342 Hindy