Book

Auletta, Ken.

Googled : the end of the world as we know it / Ken Auletta.

New York : Penguin Press, 2009.

xiv, 384 pages ; 25 cm

A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. Also discusses Google's innovative web influence: Gmail, Google Maps, Google Earth, YouTube.

Google (Firm)

Internet industry -- United States.

Web search engines -- United States -- History.

Internet searching.

Includes bibliographical references (pages 339-372) and index.

Messing with the magic -- Starting in a garage -- Buzz but few dollars (1999-2000) -- Prepping the Google rocket (2001-2002) -- Innocence or arrogance? (2002-2003) -- Google goes public (2004) -- The new evil empire? (2004-2005) -- Chasing the fox (2005-2006) -- War on multiple fronts (2007) -- Waking the government bear -- Google enters adolescence (2007-2008) -- Is old media drowning? (2008) -- Compete or collaborate? -- Happy birthday (2008-2009) -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google?

2009024770

9781594202353

1594202354

318411527

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338.761 Auletta