"The crowd approved the doctrine, and immediately practiced the contrary" -- A nation of savers -- "What use can a woman have for arithmetic?" -- Cheap Jews and thrifty Chinese -- "Use it up, wear it out, make it do, or do without" -- Lively golf balls and two-Ford freedom : the postwar years -- Spendthrift nation -- Eco-cheap -- Living cheap in the age of mass consumption -- Cheapskate psychology -- Conclusion.
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