Part I. Sugar, fat, salt : Something changed, America gained weight -- Overriding the wisdom of the body ; Sugar, fat, and salt make us eat more sugar, fat, and salt -- The business of food: creating highly rewarding stimuli -- Pushing up our settling points -- Sugar, fat, and salt are reinforcing -- Amping up the neurons -- We are wired to focus attention on the most salient stimuli -- Rewarding foods become hot stimuli -- Cues activate brain circuits that guide behavior -- Emotions make food memorable -- Rewarding foods rewire the brain -- Eating behavior becomes a habit -- Part II. The food industry : A visit to Chili's -- Cinnabon: a lesson in irresistibility -- That's entertainment -- The era of the monster thickburger -- No satisfaction -- Giving them what they like -- What consumers don't know -- The ladder of irresistibility -- The world's cuisine becomes Americanized -- Nothing is real -- Optimize it! -- The science of selling -- Purple cows -- Part III. Conditioned hypereating emerges : Overeating becomes more dangerous -- What weight-loss drugs can teach us -- Why we don't just say no -- How we become trapped -- Conditioned hypereating emerges -- Tracing the roots of conditioned hypereating -- Nature or nurture? -- Warning signs in children -- The culture of overeating -- Part IV. The theory of treatment : Invitations to the brain -- Reversing the habit -- Rules of disengagement -- Emotional learning -- Part V. Food rehab : The treatment framework -- Planned eating -- Letting go of the past -- Eating is personal -- Avoiding traps: on obsession and relapse -- Making the critical perceptual shift -- Part VI. The end of overeating : "Our success is the problem" -- Industry cracks the code -- Fighting back -- A final note.
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