This volume takes readers inside the minds of successful entrepreneurs as they fend off corporate giants such as Wal-mart and Home Depot. The authors show that in spite of the mega-sized competition's deep pockets, massive advertising budgets, and suppliers that court them every step of the way, small businesses can adapt in order to battle -- and beat -- the "Big Box" and chain competition. They argue that small businesses that capitalize on their agility, adaptability, customer service, and credibility can definitely win the battle against Big Box. Small business owners -- from the ordinary guy who owns the corner café to the extraordinary entrepreneur who creates a world dominate corporation -- share their insights on the keys to building and sustaining a successful niche company.
|
