Book

Maitreya, Selina.

How to succeed in commercial photography : insights from a leading consultant / Selina Maitreya.

New York : Allworth Press, ©2007.

xiv, 225 pages ; 23 cm

These essays provide photographers at every level with all the tools they need for a great career. Author Selina Maitreya offers proven tips for focusing on client needs; building a team from today's marketing assistants, reps, and consultants; developing an online portfolio; self-promoting; and much more. Through up-close interviews, professional commercial photographers reveal the missteps they made in their work--and how others can avoid making the same mistakes. A special section explores how photographers can set goals, survive tough times, overcome creative blocks, and more. Anyone seeking a successful and well-balanced life as a commercial photographer needs a copy of this illuminating guide. --Publisher description.

Commercial photography -- Vocational guidance.

Includes bibliographical references (pages 217-218) and index.

Values -- Your Values, Your Business -- Do You Have a Product to Sell? -- Defining Your Visual Value -- Service Component -- Success or Failure: It's All about Value -- Vision -- Creating Success -- Develop a Vision-Based Portfolio -- Building a New Portfolio: Photographers Speak -- Millicent Harvey's Vision Quest -- Vision: The Client's Perspective -- Gift of Choice -- Team -- Agents, Marketing Assistants, Consultants: Who Is Right for You? -- Realities of Representation -- New Breed of Agent -- Objective Help from the Business Consultant -- Team Armour -- Tools -- Habit or Trend -- Building a Print Book to Envy -- Online Portfolios that Sell -- Truth, Lies, and Self-Promotion -- Face Time -- Turn the Page -- Photography and Divinity -- Persistence -- Working through Creative Blocks -- Starting out Lou Roole Style -- Persistence and the Art of Lise Metzger -- Sherman Sells -- Success Story -- Zave Smith's Consistent Message -- Faith -- How to Survive during Difficult Times -- Affirmations: Your New Marketing Tool -- Walking Your Talk -- Show Up -- Fear -- Photographers on Faith.

Table of contents

Contributor biographical information

Publisher description

2007013161

9781581154917

1581154917

122261950

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