Car 54, Where Are You? -- Powerlines: Getting the Right Few Words to Every Nook and Cranny on the Planet -- Powerlines Defined -- Powerlines Take to the Air -- Powerline Perspective: Countries, Candidates, Cultures, and Companies Rise or Fall on Powerful Lines, Mottos, and Sayings -- Uncle Sam Wants You, Your Mind, and Your Money -- You Can't Put the Toothpaste Back in the Tube -- Shots Heard Round the World -- There Is Nothing Wrong with Your Television Set -- Put A Powerline In Your Tank: Putting Powerlines to Work in a Marketing Campaign -- When It Rains It Pours -- Jingles All the Way -- Gun That Won the West -- Character Building.
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