Always trust your research -- It's okay to put up with jerks if they're talented -- Focus on the numbers, and the rest will take care of itself -- Teams create the best solutions -- Always focus on solving the problem -- Follow the leader -- Success breeds success -- Marketing should follow company strategy, not drive it -- The goal of marketing is to sell a product -- Marketing should always be direct -- Only hire someone who has done the job before -- Everyone deserves a second chance -- Internal competition leads to better results -- Don't screw up -- Create a corporate culture -- The customer is always right -- Branding is expensive -- Don't offend anyone -- The sales force makes the sale -- Email saves time -- Always know what your direct reports are doing -- Learn to multitask -- Business should be serious.
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